Analysis Essay Example

Analysis Essay Example Analysis Essay Analysis Essay This policy points to yet another opportunity for them. Garment quality can be improved if it is overseen as well as purchased locally. This in turn can create a larger profit margin if marketed correctly alongside and expanded online market. Other expansion opportunities include opening Of more stores in Africa as well as an increase in the amount of organic cotton seed to manufacture garments. HM also has a variety of sub-brands under its umbrella including Cheap Monday and and Monk. HM can amass a large portion of space in the market if more companies and brands are encompassed under the brand. Promotion Objectives General Objective What we plan to achieve, by the implementation of our promotional program, is to increase sales. Specific Promotion Objective Our objective is to increase and expand our customer base globally. HM reaches 55 different markets with 3,300 stores worldwide. (HM Worldwide, n. D. ). However, despite the fact that HM expands to 55 different markets, hey have a limited presence online. Currently, HMs online shopping feature is only offered in 13 countries. (Regions, n. D. ). Some of the countries excluded from the list are Canada, Mexico, Japan, Korea, and Hong Kong. These are all major contributor to the amount of physical stores worldwide. Despite their large presence physically, they are not being catered to electronically. We believe that if We open up this sales medium to more global markets, our clientele will increase and in turn contribute to increased revenue. Target Audience The audience that we are targeting are online shoppers in the countries that o not currently have an online H store that they can shop at. We are specifically targeting millennial, those consumers aged 18 to 34, remain the key age demographic for online commerce, spending more money online in a given year than any other age group. (Smith, 2014). Promotion Theme The only way online sales in all countries can increase is for all countries to have an online store. Until this is done, H can make up for the loss sales by pushing consumers to shop in store. In order for H to help reach their target market, they can make their central theme for their advertisements H around the world. The idea behind this theme is to help reach out to those who may not be able to shop online but can still buy from a store. The major selling points that will be shown are top selling pieces in different countries. By showing different pieces from each country, it can help consumers realize that is an influential brand in different countries even though they only have online shopping available for a limited number of them. They can use different celebrities from each country so that when consumers think of those celebrities, they are also thinking of H. Selling points for these items will be the low price and will showcase two or three key pieces per advertisement. It is important to only show a limited number of products per advertisement so consumers can remember all pieces as opposed to a few of them. By promoting high selling pieces in countries without online shopping, it can increase spending in Store because consumers know they cannot purchase the items any. Veer else. The positioning for these promotions will be functional. They will increase brand loyalty through buying benefits such as discounts for avid customers or customer reward cards.