Flowers A Big Part Of Humans Life Marketing Essay

Flowers A Big Part Of Humans Life Marketing EssayFlowers be real a big weaken of human beings life. Their beauty, colour and attractiveness allows us to train our messages perfectly buy off-well soon for our family and sick friends, congratulation messages to a newly promoted friend, sympathy to a grieving group, and to show our cutaneous senses to another person. Every party or any occasion is celebrated with thrills.Or even without an occasion. Recent trends show that many of those who taint flowers buy it for themselves. florist shop shop is a comparitively mild business to stand up and rising. Florist is a kind of business where it did not required big financialincome and its a glooming industry. There are few helpers that offer so many advantages. As a florist we are all surrounded with beautiful flowerevery day and have a career which has lots of fun and interesting. And this business is not a seasonal business here the work is carry out for a year.EXECUTIVE SUMMARYW e Bloomers and Stylers are aiming to provide Frequent Flower Gift Program which will differ from old florists by prepare personal relationships through the use of marketing, technology and innovation by giving a gift class that makes purchasing flowers easier and attractive to the consumers.MISSIONThe community willusesophisticated marketing techniques to identify and servean ideal target audience which willapart from otherolder retailers and on-lineflorists by giving rapid Flower GiftPrograms with otioseservice (e.g., consumers can selectany precise deliverance dates) andcustom floral plans (e.g., consumers can determine colour, scent, flower).Keys to SuccessDesigns should be new and innovative, better quality fresh and nice flower laurel wreath using a variety ofdifferent containers, flowers and other styles.Creating a nice entrance that shows an art gallery, with new, fresh and floral arrangements displayed corresponding art.Communicating with attending consumers through di rect e- weapons, print some advertisement and an easywebsite.CURRENT detailIt is thus no wonder that flowers have become big business. The Society of American Florists estimates that the floriculture industry will sell $19 billion in flowers, plants, and floral supplies for 2001. There are slightly 26,200 retail florist shopsin the United States today making an average of $250,191 in annual sales.1By facial expression these figures a person can judge that this industry or a business has an extraordinary growth. Every month there are many cause so this firm didnt fall down .It is increasing day by day and its a very good market nowadays.INDUSTRY ANALYSIS effort analysis has a close view on economic factors, social factors and political factors.Frequent BuyerProgram Subscriber15-60 years of ageMarried, industrious or in a long-term relationshipQuality consciousDecorated home makersThe holidays, birthdays and anniversaries are the perfect datesfor people to take as part of a Flower Gift Program.Percentage ranking by retailS.noOccasionsPercentage1Valentines day36%2Mothers day27.4%3Christmas15.1%4Thanksgiving day7.4%5Sweetest day1.2%6Grandparents day.09%7Fathers day.04%8Boss day.02%aNot that these occasions there uncountable days to celebrate something with flowers.To celebrate the marriage flowers are used. So it is used everywhere.All the economic factors lie in this table that what the consumers are required and they target a specific area.Same as with political factors like government is well concerned with the environment and emphasizes to grow more plants which really helps in our florist business.Social factor means the trend in which we are moving like flowers can be used for expressing something, attractiveness, nice eye and many more. So to get a single flower we should get many qualities. This will help our firm to improve and different from others business.So I think that this firm is very much comfortable to have a good competition in the market. PROJECT DISCRIPTIONThe first is business location, and the location mustiness be in a high-traffic and highly visible area to increase walk-in business. The second issue is delivery. The business must provide consumers with a tight and efficient delivery service. The third important aspect of the business is national exposure. The business must join a florist association that promotes national delivery regardless of geographic location as some florist shops come on as much as 25 percent of their business from people who fellowshipflowersfrom outside the service area of the florist (www.entreprenuer.com).Store designing and layoutStore designThe outer part of a florist shop is estimated to account for the demonstrable fascinate of 30% of all consumers.Very easy, innovative design with attractive and new displaysA big interior design with lots of light and extra ordinary lighting to shine and look more attractive flower designsHigh clear view from the street, as well as looking kind at nightA quality of distinct floral arrangements.Store policiesThe company will invest in consumer relationship management software (CRM) to imbibe consumers information, with their names, address, e-mail address and other required information ( flower likes/dislikes, birthday, colour selection, anniversary). These all information will be used with e-mail and direct mail attempt to build different marketing programs, establish consumers faithfulness. The company will offer a whole exchange policy to build some devote and dependencies with consumers and to maintain withholding, constancy and reliability.Store Location and Time schedulingOur store will be placed at Cannaught place (New Delhi)We plan to open on February 14(Valentines day) and will be providing free sample of flowers to consumers.Free parking should be available for the consumers who will visit the area.OPERATION AND PRODUCTION PLANIt will depend on the nature of our business. I am selling consumer goods, it wil l be important to make sure i can get those products to your clients at the condemnation you promise.PRODUCTS OFFEREDCreative Floral Designs, Using A Varied Mix of Flowers-. The floral arrangement should be natural, original work of art. The company has promise to make from each one provision unique and custom-designed based on each consumers gather ups. Floral arrangements will feature a different range of seasonal flowers. All sample preparation in the store will be there for purchase.innovative Containers- We will select and offer distant vases for the different buyer or for a picky reason, as well as reasonable options for timely purchases..Variety of prices. We will sale a different kind of arrangement sizes, and will always create a those vases which will meet anyones requirement and in their proper budget.Hand-tied Bouquets. For consumers who choose to use their own vases, we should offer hand-tied bouquets.These are the important factors from which consumers will attrac t.Production involves materials, tools, machines, task cost. I would preferably buy my material in a wholesale rate and I will produce my own material and it will increase my labor as well as my sales of profit .I will buy some equipment like a system which cost 20000rs. A credit humour machine of rs5000. And I have decided not to spent more thanRs30000 on this equipment. Other than this an air-condition, on tills of the floor, decoration of the shop.MARKETING PLANMarketing ObjectivesWe need to establish and to make our reputation as an independent, easy way to buy some flowers and feeling of romance with some loved once.Why should local residents buy from us?It is Easy, handy and suitability.Consumer will experience special shopping qualities.Qualities of the flowers are very good and unique floral decoration.Very fast delivery program that is available.There is a home exchange of the opinion available.Event floral services are available to consumers.It will Support the local de alers.4.3 Marketing strategies1.Public relationsSpread around the stores Grand Opening and the ease of availability of services.Publicize our new releases on the local newspapers.2.AdvertisingsI will advertise by mental picture my brochures.I will distri besidese my Pamphlets and posters.In Newspapers, journals, magazines.3. Direct Mail/Post teaseDevelop a list of likely clients for timely communications about vacation specials and official buyer/gift programs.Provoke more and more users to a particular website that enables them to see sample plans,4. E-MailSending an e-mail to a particular nightspot and then it will make a chain to deliver that e-mail.5.Marketing MaterialsDevelop a regular look and feel for all corporate security, includingComment cards collect name, addresses, e-mail, plus feedback on services.One-page brochure describing Frequent Flower Buyer Programs.Stationery business cards, letterhead, envelopes.Gift cards.Packaging develop no-spill packaging to make it easy to transport flowers and use all packaging for branding opportunities.6.WebsiteHighlight some regular flower program, enable visitors to diary a free phone interrogation and advices,HUMAN RESOURCE PLANIt requires few persons to scraping this business. first-class honours degree of all owner of the company is the financer and it also have to do lots of work like estimating profits, price policies, designing all the arrangement, pay to suppliers, advertise of the business, handling some kind of complains from the consumer. Basically owner is everything and he/she has to be experienced in victorious decisions. Other person that is required is delivery boy who will listen for the consumer requirement and serve the home-deliveries. Other than him a person who have to take care of the plants and flower because flowers has a very short life. And some temporary persons may be required for the important dates when there is a lot of rush in the firm. I will find my employers from th e internet and they should have some knowledge of this firm.ASSESMENT OF RISKStarting a new firm we have a dependable concern on the risk. A person who is doing this firm must have the experience and if there is no experience then try to gain something about this firm while starting a new business. An entrepreneur did not start any business without the opportunity first of all try to gain some idea and then start. For this research have to done and cover some portions like the place where to set up, windows of opportunity is open. First of all start a business in a small investment then grow it up. Risk came when there are many competitors in the market but what we have to do, try to give some extra facilities, a nice product and in the reasonable cost. This thing reduces the risk in doing business.FINANCIAL PLANSFirst check out the break even analysis. The cost which we spent is getting profitable. Then project the profit and loss on every product. It also deals with labour cost a nd cost on the product. Then project every data on the balance sheet. After that compare the ratios with the different year profits and get some idea that the firm in in loss or profit.COST AND PROFITABILITYStartup expensesS.noContentsAmount1Showroom on rent30,0002Initial marketing advertising50,0003Stationery25,0004DSL installation service activation40005Office supplies, giftwrap,packaging25,0006Furniture50,0007Equipment2,46,00082 Delivery mens12,000 + 4000(transportation)92 Decorators Designers20,00010Startup inventory (Flowers)75,00011Freshning equipment Freshners50,00012Cleanliness or sweeper one thousand13Electricity charges8000Total Expenditure 6,00,000Equipments includes2 line phone system 10,000CRS Software 1,70,000Laptop 30,000Credit card software 16,0001 send off conditioner 20,000CAPITAL INVESTEDPlanned investmentBank loan 6,00,000vikrant 1,50,000Total planned investment 7,50,000Total planned investment (A) = 7,50,000Total expenditure (B) = 6,00,000(A-B)Additional wo rks capital = 1,50,000YEAR 1YEAR 2YEAR 3PLAN MONTH123CURRENT INTEREST consecrate10.00%10.00%10.00%LONG TERM INTEREST RATE10.00%10.00%10.00%TAX RATE25.42%25.00%25.42%OTHERS000Personnel planYEAR 1YEAR 2YEAR 3MANAGER200000250000400000EMPLOYEES300000325000360000TOTAL PEOPLE566TOTAL PAYROLL500000575000760000ProfitabilityIt depends upon contractual terms,by organizing events on special occasions.Providing flowers for decoration purposes in temples and other religious places. Especially in vrindavan.Revenue generated through sales on daily basis.Revenue generated on special occasionsBIBLIOGRAPHY1. http//www.powerhomebiz.com/vol50/florist.htm2. http//www.bplans.com/florist_business_plan3. http//www.entrepreneur.com/businessideas/159.html4. http//www.powerhomebiz.com/ fall/cases/christinetoby.htm5. http//www.paloalto.com/sample_business_plans/florist_business_plan.cfm accessed on 15 Nov 2010